Notably, Balenciaga, one of the programme’s partners, will offer the participants personalised support over the course of six months, as part of a wider mentorship programme. The event will be the culmination of two days of meetings between these five designers and various fashion celebrities and institutions in Paris. It is the “first major Parisian event dedicated to contemporary African fashion and haute couture,” according to the website of Africa Fashion Up, the fashion programme devised by Share Africa, a meeting and discussion platform founded by Franco-Ivorian model Valérie Ka and businessman Arnaud Ventura to promote talented young African designers and entrepreneurs.Īfrica Fashion Up wishes to “recognise and promote the exuberance currently enjoyed by African fashion, a blend of tradition and modernity, heritage and a global outlook,” and has staged a competition whose winner will be announced on September 17 at the Salomon de Rothschild palace in Paris, at the end of a catwalk show that will present the creations of the programme's five participants: Zac Koné (Ivory Coast), Guy Fabrice Sullivan (Ivory Coast), Natasha Jaume & Carina Louw (South Africa), Souleymane & Laure Tarot (Senegal) and Emmanuel Okoro (Nigeria). The African marathon will begin in Paris on Friday with a genuinely must-see event.
On Friday, Paris will host the first major show dedicated to African fashion. A phenomenon that is clear for all to see, attracting the attention of the general public and also of major labels and fashion week organisers, as shown by this season’s busy programme in Paris and Milan. Various institutions have stepped up to the plate, with shows, conferences and public debates, to promote African fashion, which has gained in visibility in recent years thanks to its emerging designers’ increased catwalk presence.
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