“We know it takes time to fully experience all of the features available with Premium, so we’re giving people the time that they need to fall in love with Premium’s seamless listening experience and on-demand access to more than 50 million tracks, billions of playlists and 450,000 podcast titles for free.” Spotify Chief Premium Business Officer Alex Norström said: “Music and podcasts play an important role in people’s lives, so we wanted to give users the first 3 months for free to fully enjoy everything that Spotify Premium has to offer.
“We know it takes time to fully experience all of the features available with Premium, so we’re giving people the time that they need to fall in love with Premium’s seamless listening experience.” Spotify’s three-month deal is only open to users who haven’t already tried Spotify Premium, and will roll out across all of the platform’s subscription types: a 90-day free trial to Individual and Student Spotify Premium subscriptions will start today (where available), with Family and Duo subscriptions becoming available in the coming months. It also rivals Apple Music‘s subscription trial offering to consumers, which lays on three months of free music before users are required to pay. The deal gives Spotify listeners two months longer to experience Premium for free than they were able to before. This is a potentially permanent move, says Spotify (“not limited time”, in its own words) – and will therefore become the company’s standard new-subscriber offer across the globe. From today (August 22) new Spotify subscribers can enjoy a 90-day trial to the service’s Premium, ad-free tier for no cost whatsoever.
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